{"product_id":"on-running-cloudvista-2-in-white-blue-copy","title":"On Running Cloudswift 4 in Rice Powder\/White","description":"\u003ch3\u003e\u003cstrong\u003eOn Running Cloudswift 4 in Rice Powder\/White\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"ybc-p\"\u003e\n\u003cstrong\u003eA Study in Serene Minimalism and Urban Velocity.\u003c\/strong\u003e The On Running Cloudswift 4 in the \"Rice Powder\/White\" colorway is a masterful exercise in understated elegance and technical refinement. This iteration presents the shoe's performance-driven silhouette in a sophisticated, muted palette. The upper is constructed from a premium engineered mesh in a soft, warm \u003cstrong\u003e\"Rice Powder\"\u003c\/strong\u003e hue—a delicate off-white that evokes serenity and clean simplicity. This tranquil base is seamlessly complemented by overlays, the Heel Lock system, and branding in a crisp, bright white. The subtle tonal shift between the rice powder and pure white creates a sense of depth and architectural detail without relying on harsh contrast. The iconic CloudTec® pods in the sole are rendered in a clean white or a translucent grey, maintaining the shoe’s lightweight, ethereal aesthetic. The overall look is one of intelligent calm and sophisticated speed, designed for the runner who values purity of form and a quiet, confident statement.\u003c\/div\u003e\n\u003cdiv class=\"ybc-p\"\u003e\n\u003cstrong\u003eEngineered for a Smooth, Responsive Urban Ride.\u003c\/strong\u003e True to its name, the Cloudswift 4 is engineered for the unique demands of city running. The \u003cstrong\u003eHelion™ superfoam\u003c\/strong\u003e midsole, combined with the unique curved Speedboard® and CloudTec® cushioning, delivers an exceptionally smooth, responsive, and energy-returning ride that excels on hard pavement. The durable rubber outsole provides reliable traction on urban surfaces. In this colorway, the technology feels integrated and refined; the plush cushioning and supportive structure are dedicated to performance, while the serene color palette creates a sense of focused, unimpeded movement. It’s the perfect shoe for logging fast, comfortable miles on city streets, where efficiency meets everyday elegance.\u003c\/div\u003e\n\u003cdiv class=\"ybc-p\"\u003e\n\u003cstrong\u003eA Statement of Discreet, High-Performance Style.\u003c\/strong\u003e The Rice Powder\/White Cloudswift 4 is the ultimate choice for the modern urbanite who demands both high performance and a polished aesthetic. Its versatile, minimalist color scheme allows it to transition effortlessly from a morning run to a day of casual wear, pairing beautifully with everything from technical running gear to minimalist streetwear. It appeals to those who appreciate On’s Swiss engineering precision and seek a shoe that performs at the highest level while complementing a refined, contemporary wardrobe. It’s not just a running shoe; it’s a testament to the idea that peak performance can be achieved with serene sophistication and clean, intelligent design.\u003c\/div\u003e","brand":"Prime Reps","offers":[{"title":"US5\/UK4\/EU38","offer_id":63830206447965,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US6\/UK5\/EU39","offer_id":63830206480733,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US7\/UK6\/EU40","offer_id":63830206513501,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US8\/UK7\/EU41","offer_id":63830206546269,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US9\/UK8\/EU42","offer_id":63830206579037,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US10\/UK9\/EU43","offer_id":63830206611805,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US11\/UK10\/EU44","offer_id":63830206644573,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true},{"title":"US12\/UK11\/EU45","offer_id":63830206677341,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/8378\/8353\/files\/20260313105702_1917_3.png?v=1773373492","url":"https:\/\/shopprimereps.net\/products\/on-running-cloudvista-2-in-white-blue-copy","provider":"Prime Reps","version":"1.0","type":"link"}